It is imperative for authors to think beyond the bookstore when marketing a self-published book. A bookstore is where you have the most competition – the lowest likelihood of being carried – and would make the least amount of profit.
One of my authors has written a book that explains the sport of soccer at a very basic level. Instead of going to bookstores I recommended going to local YMCA’s and other youth soccer leagues marketing the book to the parents of these kids. Try and get creative about your own book concept and look for opportunities such as this.
Here is a link to his book on Amazon.com: http://www.amazon.com/Soccer-Sidelines-Whats-goin-there/dp/1419653423/ref=sr_1_1?ie=UTF8&s=books&qid=1197906619&sr=1-1
Another one of my authors recently emailed me about one of his newest beyond the bookstore ideas. Here is his email:
“john here is a good lead for your customers…..cigarette cigar stores…..we just did one at a place called cigarette express….sold 18 books from noon till 2 pm (more there than a borders store)…lots of walk in traffic etc….”
Here is his book on Amazon.com: http://www.amazon.com/These-Scars-Are-Sacred-Written/dp/1419627988/ref=pd_bbs_sr_1?ie=UTF8&s=books&qid=1197906585&sr=8-1
Try and get creative about your own book concept and look for opportunities such as this.
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