THE BORDERS book store Speech & Book Signing went very well! The staff had best venue inside the store with chairs, desk, mic & sound system &, as you can see by the Attachment, the BORDERS Regional P.R. people sent out numerous signs & enlarged RR book covers as signs & posters. By the way, my WHO host & anchor, Steave Deace (DAY-CE) allowed me to promo the BORDERS date (two days later) twice on his show—no problem. BORDERS was the firm that had ordered fifty (50) books through Baker & Taylor. We sold them all & signed them all. Then orders were placed, by the “stragglers” & store patrons who just happened to be there & heard my talk—with BORDERS for more books.
I had some friends who were planning a 50 year East High School Reunion at a library near the old H.S. & they asked me in to give a short talk—this is the way Reagan did it—unannounced—time after time—I sold & signed fifteen (15) books there. Seems miniscule—but the “buzz” sure got around Des Moines that we were in t own with REAGAN: WHAT WAS HE REALLY LIKE? VOL. 1.
It is up to the author to send that BORDERS DRM Manager a “package” by e-mail of 1. Photos of the author. 2. Newspaper / magazine clippings plus photos (even personal snapshots) of the author giving Speeches / Talks / Lectures / Presentations of the author’s work—to groups—the larger the better.
Those authors (Fiction or Non-fiction) should start out with local book clubs, authors clubs, church groups, Current Events & History Clubs, etc. etc.—to get some groundwork laid down first. One or two little events begets MANY larger, more important events! Tell them to do something (logical but innovative) to get people TALKING about them & their book!!!
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