Here is an email I received from one of my authors – some of the things she did may be of help to everyone:
I wanted to give you a small review on how my first book signing event went. First, I did a great job promoting and marketing the book. I went on 5 different aired Local TV Shows, I passed out flyers, I posted 18X24 posters all over my town and shared my publication announcement with over 7 collaborative groups consist of members from different community based organizations throughout the Hudson Valley area, which includes, Rockland County, Westchester County, Ulster County, Sullivan County, Orange County. I also advertised on all the lower hudson radio stations, live and on their websites. I advertised on the Local Journal news and on News12 New York News Cable website. I also made use of my company email data and sent the announcement to hundreds of people and businesses. As a result I am happy to say that I had over 150 people in attendance and sold 80 books. The Library donated their space. I printed bookmarks and donate to buyers. I signed bookmarks to the children and I catered refreshments. I had a big cake made with an edible book cover printed on top. I also met the Manager of my local Barnes and Nobles recently whom came to attend my book signing. She will be contacting you soon. She seems very interested in having my book on her shelves.
I connected with a Jazz Enterprise promoter that is doing an annual concert in New York City on March 10th, 2007. They offered me an opportunity to make announcements throughout the concert acknowledging my first publication. I admire the gesture and since they are also doing a raffle for the early birds, I have donated two books as door prizes.There is also an organization that is doing a fundraising to raise awareness of the existence of LGBT in the Haitian community. I am their guest of honor and will also donate 3 copies to be sold for their benefits.
In all, I think I am on the right path and my book is starting to smell like success. Thank you all at booksurge for making it simple for starters such as I, to bring our stories to life.
Daniela D. DuCasse, Author
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